Time To Get Serious about Measuring the Performance of Social Media Investments?

Written by Dean Bedard, Partner at eSage Group Over the last several years, companies have been quite diligent about experimenting with Facebook and various other means of social media to better connect with, educate and ultimately sell to their customers. But how...

Content is Dead, Data is King?

Written by Duane Bedard, CEO/President of eSage Group There was an interesting segment on NPR Friday morning regarding Electronic Arts and its slipping market share in the gaming space. http://www.npr.org/2012/05/04/152001799/game-giant-forced-to-play-catch-up While...