Article Review: Big Data Is The Future Of Marketing

We ask the question to further expand on this article: What if you took that unstructured “Big Data” and combined it with other structured data, such as Digital Marketing, Mobile, and CRM, into a single integrated platform? The additional insight could...

Steps to Create an Intelligent Enterprise Marketing Platform

Contact eSage Group for more information on how to create and implement an Intelligent Enterprise Marketing Platform! Step 1: Perform audit of the marketing goals for each marketing channel Discuss and document: The customer data that is currently being tracked via...