This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home...

Seattle Marketing Analytics MeetUp WrapUp!

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...

DUANE BEDARD TALKS CROSS CHANNEL CUSTOMER ENGAGEMENT AT LOS ANGELES PANEL EVENT

A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series.  I had the honor of moderating an incredible panel...

REGISTER NOW! September 12th Cross-Channel Engagement Panel in LA

Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the...

Cross Channel Customer Engagement Panel – Sept 12th

ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from...

Insights into Big Data and Marketing

Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...