What is the Internet of Things? Why should marketers care? RSVP Now to find out!

Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike...

Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th

A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively...

The Shish List – Big Data at MarketMix

This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane...

This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data Science to Inform Values Based Marketing Campaigns

Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home...

Seattle Marketing Analytics MeetUp WrapUp!

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...