What we do
at a Glance

eSage Group’s services helps you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. This allows you the ability to uncover hidden insights that give you a more complete view of your customers, leading to more effective marketing campaigns and continual improvement throughout the life of the campaign.

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Strategy
& Roadmap

Do you know where you want to take your marketing and sales analytics capabilities, but don’t know the best route to get there? We help bridge that gap. From strategic planning and roadmap development to unbiased product evaluations, we formulate a strategy that will have you on the express route to data-driven decisions and increased ROI.

  • Define your objectives
  • Expand your vision
  • Evaluate

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Architecture
& Integration

Our architectural design and integration process is focused on bringing rapid marketing analytics capabilities to our clients in the most efficient manner possible. We work with your team to architect solutions that allow you to extract the highest value possible from your marketing data. We can help you design a new unified customer analytics platform and big data infrastructure on or off-premises.

  • Architect
  • Integrate & Transform
  • Build
  • Maintain

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Analytics
& Visualization

Mobile, Tablet, Social, Web, Offline, CRM, ERP. Tracking the customer journey is more important than ever. We help you extract actionable insights from cross-channel data and optimize investments to amplify your marketing ROI. We’re not intimidated by Big Data; we can pull and integrate data from any source, rapidly deploying intuitive reporting so you can have all the cross-channel insights you need at your fingertips, no matter where these insights are hidden.

  • Measure campaign performance
  • Optimize your marketing mix
  • Personalize for enhanced customer experience
  • Be closer to your customers

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Strategy & Roadmap

Strategy & Roadmap
Do you know where you want to take your marketing and sales analytics capabilities, but don’t know the best route to get there? We help bridge that gap. From strategic planning and roadmap development to unbiased product evaluations, we formulate a strategy that will have you on the express route to data-driven decisions and increased ROI.

Define objectives
Dive right in. We help you develop an actionable analytics strategy to meet your marketing sales goals. Tell us the main roadblocks you face and we’ll help you overcome those ob- stacles. We look across the organization to determine how its structure, systems, data and tools can best be leveraged to allow accurate monitoring and substantial improvements in marketing and sales performance.

Expand your vision
Possibilities, revealed. Leveraging our deep expertise in technology, business and balancing economic feasibility, we uncover solutions and expose opportunities specific to your goals. As a rapid systems integrator and analytics consultancy, we help you see the possibilities of improved infrastructure, integrated systems, data and marketing analytics tools.
We map your goals to the appropriate data, tools and KPIs to track performance. Using rapid prototyping we show you a tangible example of the solution, then iterate until you are 100% satisfied with the result

Evaluate
Choose the right tools. With an immense number of analytics tools on the market, we help you evaluate your options to select solutions that best meet your needs and budget. If the perfect solution for you isn’t out there, we can develop custom analytics solutions to meet your precise needs with unique business logic and functionality.

Architecture & Integration

Architecture & Integration
Our architectural design and integration process is focused on bringing rapid marketing analytics capabilities to our clients in the most efficient manner possible. We work with your team to architect solutions that allow you to extract the highest value possible from your marketing data. We can help you design a new unified customer analytics platform and big data infrastructure on or off-premises.

Architect
Our architectural design process is focused on bringing rapid and insightful marketing and sales analytics capabilities to our clients in the most efficient manner possible. We work with your team to architect solutions that allow you to extract the highest value possible from your marketing investments. We can help you design a big data reporting infrastructure, a new unified customer datamart, an integrated enterprise marketing platform, or custom analytics tools.

Integrate & Transform
The modern enterprise analytics platform consists of various tools from different vendors and disparate online/offline data from numerous sales and marketing sources. We can integrate these tools and transform the associated data feeds into a consolidated platform or datamart so you can accurately track cross-channel performance.

Build
Looking for a custom analytics solution with unique business logic and features to meet specific needs? We can help. With years of experience building and maintaining complex software applications for enterprise clients, eSage Group has the heavy-lifting technical chops to create large sales and marketing datamarts using traditional SQL Server or Hadoop open source big data technologies.

Maintain
Today’s enterprise sales and marketing platforms contain complex data feeds from various internal and external marketing and outreach sources. We can help you manage the complexity of this data processing challenge. Our team understands complex marketing data and has expertise in accessing, processing, merging and managing this information to provide the ongoing marketing insight you need to run your business on a daily basis.

Analytics & Visualization

Analytics & Visualization
Mobile, Tablet, Social, Web, Offline, CRM, ERP. Tracking the customer journey is more important than ever. We help you extract actionable insights from cross-channel data and optimize investments to amplify your marketing ROI. We’re not intimidated by Big Data; we can pull and integrate data from any source, rapidly deploying intuitive reporting so you can have all the cross-channel insights you need at your fingertips, no matter where those insights are hidden. Know what’s happening with your marketing at any given moment for a 360 degree view of your business and exceptional ROI.

Measure Campaign Performance
Gain immediate insight into your integrated campaign performance. Understand how your campaigns are stacking up against objectives. Track the entire customer path, across all touch points to conversion to determine which messages and channels are best for achieving your marketing goals.

Optimize Your Marketing Mix
Determine your optimal marketing mix and course correct in real time. Measuring interactions between channels is no easy task. This is especially true when it involves online and offline interactions, liAke figuring out how your print ads are impacting the performance of your social ads. We can help you select the right attribution modeling tool or develop custom logic to optimize ad spend.

Personalize for Enhanced Customer Experience
Deliver the right content to the right person at the right time. We help you cultivate a single customer view by extracting transactional data buried across online/offline silos and uncovering behavioral and usage trends so you can tailor your marketing to attract, retain and expand your customer base. Ensure your customer segments stay dynamic by anticipating and adjusting to behavior changes over time.

Be Closer to Your Customers
Customers are everywhere. They’re having conversations, sharing interest and opinions on your sites and social channels. With Twitter, Facebook, and new channels like Pinterest and Google+ there is a wealth of insight. We collect it for you, analyze it and harness it so you can be better connected to your customers.